The Cleanworks website focuses on their mission to reduce food waste and improve food safety throughout the entire food supply chain. Their technology uses a waterless and chemical-free decontamination system called Clean Flow, which eliminates pathogens on produce, protein, and other products.
Cleanworks Corp.
Challenges
Optimizing User Experience and Lead Generation
While the previous Cleanworks website likely conveyed their core mission, it may be missing the mark in user experience and lead generation. Potential issues include outdated design, lack of mobile responsiveness, and unclear communication of their value proposition and services. This could be hindering their ability to attract website visitors and convert them into qualified leads or sales.
Target Audience
Targeting Decision-Makers & Building Awareness
The redesigned Cleanworks website should attract decision-makers, facility managers, and business owners seeking cleaning solutions, while also informing anyone interested in Cleanworks’ services and their impact.
The new Cleanworks website
A modern, mobile-friendly platform will showcase their Clean Flow technology and its benefits with targeted content for various audiences.A tech-inspired color palette, and streamlined calls to action with easy forms will capture leads, making it easier for businesses to connect with Cleanworks and ensure a safe, sustainable food supply chain.
Beyond the Farm
While the focus might be on keeping fruits and veggies fresh, Cleanworks’ reach extends beyond the farm. Their innovative Clean Flow technology can be a valuable asset for a variety of industries. Imagine protein processors ensuring the safety of meat and seafood, or healthcare facilities maintaining a sterile environment. The applications are far-reaching, providing a powerful solution for any business prioritizing hygiene and food safety throughout the supply chain.
Traffic Spikes & Leads Surge
Cleanworks’ website overhaul was agame-changer! Traffic soared 300% in the first 15 days with the new user-friendly design and targeted content.
Converting that interest into action – leads have jumped by 20%! Now that’s how to grab attention and grow your business in the food supply chain!